原以為美國對於評分準則一向很嚴格!但最新法院居然通過讓Yelp用家能付費隨意改掉在Yelp的評分!
近日,以Joseph Curry為首的多名Yelp股東已經在三藩市第九巡迴上訴法院,向這家消費點評網站發起集團訴訟,指控該公司允許虛假差評的存在,並以此向商家收取廣告費。
比如,一個小餐館斥巨資在這個評級網站上打廣告!這些廣告費可以用來提高餐館的評級,因而為這家餐館帶來更多的顧客。 (這可以用來解釋為什麼二流的Codmother Fish and Chips 餐館穩居Yelp三藩市100家餐廳名單之列。但也可能是這家餐館真的很受Fisherman’s Wharf 遊客們鐘愛吧!)
對差評不滿的小企業之前就曾經指責過Yelp。有關Yelp評論造假的問題早已廣泛流傳,但至今仍未證實。如果連Yelp都能做假的話,小編真的不知道在那裡能看真實的食評了!
Did you know Yelp can lower or raise the rating of a business? So how reliable is that local pizza join review? http://t.co/ChHjaswuPG
— The Now Detroit (@TheNowDetroit) September 5, 2014
Restaurant rating and who is qualified to do so ? http://t.co/DfZH1spMQS
— tomislav dragos (@TDGastronomy) September 7, 2014
In @washingtonpost – @Yelp can change the rating of places base on if they ad with #yelp or not #falseadvertising pic.twitter.com/K8VB7IQVOZ
— M.C. (@MC_Russell) September 5, 2014
I’ve heard of business owners suddenly having a lower rating after refusing to pay Yelp. http://t.co/TFLrGXL5UN
— Shane Butler (@shanebutler) September 1, 2015
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